For 80 years, our loyal fans have grown, spanning generations, cultures and people from all walks of life. Yet, with each new generation of change, Crunch has been the same perfect combination of 100% real chocolate and crispy rice that everyone has grown to love.

We want to return that love by delivering a great Crunch bar. Always.

This is dedicated to you, all Americans - an extraordinary melting pot, embodying the spirit of opportunity upon which this nation was founded. Every day you show us we are united most of all by the things we love. Yes, even by the simple delight of biting into a Crunch bar.

This is the Crunch Generation.

And you are included. Whichever "you" you are.