Welcome to

The Crunch Generation

For 80 years, our loyal fans have grown, spanning generations, cultures and people from all walks of life. Yet, with each new generation of change, CRUNCH is the same perfect combination of 100% real milk chocolate and crisped rice that everyone has grown to love.

CRUNCH, the chocolate bar Americans love, celebrates inclusivity, multi-culturism and diversity.

It's why CRUNCH:

  • Partners with DonorsChoose.org to support America’s teachers across cities in diversity and inclusion projects.

  • Encourages employees to support causes and volunteer at schools in their community.

  • Includes diverse casting and representation across creative.

And now, CRUNCH wants to take these beliefs one step further by creating an inclusive community and invite fans to join, share and celebrate together.

Welcome to The CRUNCH Generation.


Together we've provided much-needed resources to thousands of students through teacher-led projects.

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